Working hand in hand with the FFF, we imagined a squad reveal with a story of its own. Clearfountain gave every player a character and every scene a place in a shared fictional world. With our production partners at Maison Rec, we brought that world to life across five custom-built sets. The ambition was big. The window was small: just 5 to 10 minutes with each player and 2.5 hours for the entire shoot. Once the film went live, the story travelled beyond the announcement. Clearfountain became something fans could share and talk about, turning a scheduled reveal into a viral conversation.
Speed mattered right up to launch. After completing the entire shoot in 2.5 hours, we stayed ready for changes. On announcement day, the squad list shifted just minutes before the video was due to go live. We adapted the content in real time, keeping the story intact through the final updates. 5 to 10 minutes per player. One tightly timed shoot. Changes down to the wire. A squad reveal that went viral.
Directed by Hector BALLNER Creative Agency — Surged Production —Maison Rec FFF Project manager — Sahana INDRESWARAN Producer — Cécile ROUSSILHE Producer — Robin ARJONA Creative Director – Hector BALLNER Art Director / Graphic Designer — Julien RUIZ Director of Photography / Camera Operator A — Nicolas NATYSNIAK 1st Assistant Camera — Mahery REYDELLET Camera Operator B — Arthur GOSNAT Camera Operator C — Jocelyn RENOULT Gaffer — Florian BRIET Electrician / 2nd Assistant Camera — Alexandre AUGST Production Designer — Léa TEXIER Set Design Assistant / Props — Brendon HUYNH-FROISSART Set Design Assistant / Props — Matteo DAVID Set Design Assistant / Props — Chloé POULIQUEN Construction Manager — Hugo RAFFOUL DE COMARMOND Painter / Set Dresser — Olivia PICCOLO Set Dresser — Albert BLASZCZYK Set Dresser — Tanguy LOUESDON Set Dresser — Célia TEGUIA Painter — Ella SINELLE Set Design Assistant — Johan LARTIGAU Diner 3D Set Scenographer — Julien NOVO Diner 3D Set Scenographer — Laura SIVIGNON Script Supervisor — Marie BAPAUME Unit Production Manager — Brieg FARGEAS Behind-the-scenes Videographer — Hervé BELCAIR Photographer — Arthur SAMAIN Editor — Hector BALLNER Post-production studio — WANNABE STUDIO Colorist — Thomas FERIANI 3D Generalist — François ROUSSILHE 3D Generalist — Emmanuel KAMINSKI 3D Generalist — Kenta SALAUN Flame Artist — Tom RAVINET Composer — Maximilien HELLE FORGET Composer — Fabien NILO Singer — @kijahman Special thanks to @puzzlevideo & @studiogarage.lafugitive
